Editorial policy
Applies to every page on LawFirmsRankedUpdated
LawFirmsRanked publishes rankings and facts about lawyers. This page explains who decides what we publish, how the words are produced, and what happens when we get something wrong.
Independence
Rankings come from the published LFR Score method and nothing else. No law firm, advertiser or partner can buy a rank, change a score, or approve what we write about them.
- Paid placements are called Attorney advertising. They appear in a block labelled “Attorney advertising”, outside the ranked list, with at most 3 law firms per page, rotated daily.
- Spotlight is a second, paid placement: one law firm per service and city, in a block labelled “Spotlight” and “Paid placement” above Attorney advertising, outside the ranked list.
- Attorney advertising and Spotlight cards show the law firm’s real rank on that list. Paying never changes rank or LFR Score.
- Revenue from Pro profiles, Attorney advertising slots, Spotlight never feeds into the score.
How our pages are written
Lists, law firm profiles and reports are built from data with fixed sentence patterns. A sentence like “9 of 41 personal injury lawyers are open Saturdays” is filled in from that city’s own numbers, so each page says something specific and checkable.
- If a fact is missing, the sentence or table row that needs it is left out. We never write “N/A” or fill in a typical value.
- Every rank names its basis, the LFR Score, and every list shows the date it was scored.
- Every number names its source: “from 1,049 Google reviews”.
- Spelling, currency and distance follow the country: CAD and kilometres in Canada, USD and miles in the United States.
Corrections
Anyone can report an error: a client, a law firm, or another publisher.
- Wrong facts (hours, address, practice areas, service area) are checked against the law firm’s website, Google listing or a phone call, then fixed.
- Closed or duplicate law firms are removed from rankings once confirmed.
- If a correction changes a rank, the list’s update log records the change and its date.
- We don’t remove accurate facts, or change a rank, because a law firm asks.
Business-owned content
Some profiles include a business’s description of itself. That text is labelled as the business’s own words and is never mixed into ranking reasons or our summaries. We don’t check marketing claims in it, and they play no part in the score.
Google ratings are shown as visible text with their source, for example “4.8 from 1,049 Google reviews”. We don’t mark them up as our own ratings.
Reusing our data
Figures from our rankings and reports may be quoted and reused, including by answer engines, with credit to LawFirmsRanked and a link to the page they came from.
Contact the editors
Email hello@lawfirmsranked.com with the page link, what is wrong, and a source if you have one. You can also use the contact form.
Read how scores are built on How we rank.