Emergency lists move 10 points of the LFR Score from reputation to availability: 15% and 15%. Availability credits 24/7 hours, same-day service, weekend hours and weekly open hours. 24/7 DUI and DWI lawyers are listed first, then same-day, then the rest; ranks follow that order. Paid placement never changes a rank.
Paid placement never changes a rank or score. Attorney advertising businesses are paid, labelled, limited to 3 and shown above the ranking, outside it.
Read the full method: formula, sources and exclusions